Interview
In conversation with
Max Bacon
Max Bacon is closing reproductive healthcare gaps with Juniper, an employer-funded membership that blends vetted clinicians, navigation, and education into one pathway. Think timely access and clear guidance for fertility, menopause, and adjacent needs—delivered through benefits people can actually use. The wager is practical and systemic: design coverage that meets life where it happens, and build secure data environments so innovators can learn safely and launch responsibly.
My biggest concern about why digital health hasn’t yet taken off is the limited access companies have to high-quality data in a secure, controlled environment.
Bacon’s north star is credibility at the moment of need: give people reliable routes to trusted clinicians, remove financial friction, and back decisions with understandable information. Juniper’s pathway-led approach tackles the real choke points—fragmented journeys, exclusionary benefits, and inconsistent guidance—while arguing for secure data-sharing sandboxes that let teams test and improve before scale. The leadership habits are hands-on: listen at the frontline (Gemba), measure what matters, and treat inclusion—language, norms, choice—as part of access, not an add-on.
Lessons from Employer-Funded Care:
Access by Design
What we cover
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How an employer-funded membership closes gaps across fertility, menopause, and wider reproductive care
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Why credible pathways, not apps alone, drive real-world engagement and outcomes
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How secure data sandboxes de-risk innovation and improve launch quality
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Which leadership habits—frontline listening, clear purpose, evidence-led improvement—sustain progress
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Where inclusion in language and experience prevents digital tools from widening inequalities
Max Bacon is an entrepreneur shaping the future of healthcare, currently Co-Founder of Juniper Reproductive Health. He has spent over eight years driving innovation across the NHS and private sector, launching new ventures, scaling digital solutions, and building partnerships that transform patient access and care delivery. His journey spans healthtech scale-ups like DrDoctor and global consultancies such as GE Healthcare, where he honed deep expertise in digital health, operational improvement, and turning ideas into impact.
About
Max Bacon
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