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Interview

In conversation with
Kim Baden-Kristensen

Kim Baden-Kristensen is rebuilding dementia support with Brain+, shifting from viral “brain games” to clinically grounded Cognitive Stimulation Therapy delivered digitally. Think standardized CST for therapists today—moving toward virtual and home-based care that fits real pathways and reimbursement. The premise is disciplined: align with clinicians, evidence, and regulators so neuroplasticity turns into measurable outcomes at scale.

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Scaling health tech requires collaboration: Success in digital health is not a solo effort.

Early traction proved brittle; consumer downloads didn’t equal patient impact. A clinical turn—via Cognitive Stimulation Therapy—reframed everything: build for therapists, integrate with care processes, and plan for reimbursement in markets like Germany and France. Brain+ trimmed distractions, productized CST delivery, and prepared for virtual and home-based models—accepting bureaucracy as the price of trust while keeping privacy, consent, and human connection at the center.

Lessons from Brain+:
From Apps to Dementia Care That Scales

What we cover

How Brain+ pivoted from consumer apps to digital Cognitive Stimulation Therapy for dementia
Why collaboration with clinicians, payers, and regulators determines scale more than technology
How standardized CST delivery and evidence lay the groundwork for reimbursement and adoption
Where virtual and home-based therapy models can extend reach without losing clinical rigor
Which safeguards—privacy, consent, and humane design—keep innovation credible as it grows

Kim Baden-Kristensen is the Co-founder and CEO of Brain+, a Danish publicly traded digital therapeutics company, developing Digital Therapeutics (Dtx) for dementia. He is a passionate advocate for digital health and brain health more broadly. His main expertise is digital therapeutics for cognitive training and neurorehabilitation and gamified behavioral therapy. Kim has a Master of Science in Economics, Management of Technology from Copenhagen Business School, a degree in Health Care Innovation from Harvard Business School, and has studied Cognitive Neuroscience and Neuropsychology at the University of Copenhagen. He has previously been Vice President of Marketing in Vestas A/S and Project Leader in The Boston Consulting Group.