Interview
In conversation with
Guilherme Azevedo
Guilherme Azevedo is tackling Brazil’s fragmented care with Alice, a corporate health plan that unifies insurer, provider, and technology into one coordinated experience. Think nationwide coverage and leading hospitals—plus 24/7 app-based Health Teams that know your history and help you act in the moment. The bet is simple: make transparency and patient-owned data the default, so power shifts toward people without losing scale.
The future of healthcare is radical transparency.
Azevedo builds for tough systems: combine payer economics with provider responsibility and a modern tech stack so care feels coordinated, not transactional. He argues the system’s “institutional immune system” resists change because real interoperability exposes costs and outcomes; the counter is to wire ownership, consent, and governed data into the design from day one. With nationwide coverage, rapid access, and real-time Health Teams, Alice generates engagement and evidence that can curb waste while improving outcomes. Next up: standards-based records patients truly own—and AI trained on representative, well-governed inputs—so transparency becomes the operating system for value, not volume.
Lessons from Alice’s Mode:
Transparency as Infrastructure
What we cover
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How Alice’s corporate health plan stitches payer, provider, and technology into one coordinated experience
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Why interoperability and “radical transparency” shift power toward patients and improve accountability
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What 24/7 Health Teams change in day-to-day navigation, engagement, and outcomes
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Where standards-based records and governed data unlock safe, useful applications of AI
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Which leadership moves matter when building inside a resistant system—ownership, consent, and credible pathways to scale
Gui Azevedo co-founded Alice, a Brazilian health insurance payvider focused on improving health outcomes while managing costs effectively. He previously co-founded dr.consulta, a network providing secondary care to Brazil’s uninsured populations. His experience includes serving as a partner and COO at AGV Logistica, a significant player in logistics, and founding GeneSeas, a leader in Brazil’s aquaculture industry. Outside of his business pursuits, Gui is actively involved in various non-profits. He is a board trustee at Instituto Desiderata, which works on advocacy in childhood cancer and obesity. Gui is also an Endeavor Entrepreneur, a board trustee at rare.org in the US, and serves on the board of Instituto Sol in Brazil. He earned his business degree from FGV-SP and attended Stanford GSB/SEP.
About
Guilherme Azevedo
