Welcome to Puls & Partners
Strategy & Business Model Design
Develop and refine go-to-market strategies tailored to the healthcare ecosystem
Bringing a digital health, pharma, or medtech solution to market requires a deep understanding of regulatory landscapes, reimbursement pathways, and industry dynamics. We help companies identify the right market entry points, ensuring alignment with payer expectations, provider adoption, and patient engagement. Our approach includes competitor benchmarking, pricing strategy development, and commercialization planning to maximize market penetration. We work closely with leadership teams to refine sales channels, partnership models, and distribution strategies that accelerate growth. By integrating regulatory compliance, value-based care considerations, and real-world evidence, we create go-to-market strategies that drive long-term success.
Design sustainable and regulatory-compliant business models
A successful digital health, pharma, or medtech business requires a model that is both financially sustainable and compliant with evolving regulations. We help companies structure business models that align with reimbursement frameworks, payer expectations, and regulatory requirements such as HIPAA, MDR, FDA, and ISO 13485. Our approach ensures that revenue streams are scalable, defensible, and adaptable to market shifts, whether through direct-to-consumer, B2B, or hybrid models. By integrating cost-effectiveness analysis, pricing strategies, and value-based care principles, we help businesses maximize profitability while ensuring compliance. Through deep industry knowledge and strategic execution, we create business models that foster long-term growth and regulatory readiness.
Validate market opportunities, customer needs, and revenue streams
Understanding market demand, customer pain points, and revenue potential is critical for building a successful digital health or life sciences business. We conduct in-depth market research, stakeholder interviews, and competitive analysis to assess viability and demand. Our approach helps businesses identify key customer segments, define user personas, and uncover unmet needs that shape product-market fit. We analyze pricing strategies, reimbursement pathways, and monetization models to determine the most sustainable revenue streams. By leveraging real-world data, industry insights, and financial modeling, we help companies validate opportunities before making critical investment decisions.
Craft compelling value propositions that attract investors and strategic partners
A strong value proposition is essential for gaining traction with investors, payers, providers, and patients in the competitive healthcare landscape. We help companies define their unique differentiation, clinical and economic benefits, and competitive positioning to clearly communicate their impact. Our approach involves shaping messaging that resonates with key stakeholders, ensuring alignment with regulatory and reimbursement expectations. We refine pitch decks, investor materials, and partnership proposals to highlight the business case and market potential. By crafting clear, compelling, and data-backed narratives, we help companies stand out and secure funding or strategic alliances.
Support fundraising efforts and investor relations
Securing funding for digital health, pharma, and medtech ventures requires a well-structured approach and strong investor engagement. We assist companies in preparing for fundraising rounds, refining investment strategies, and identifying the right investors based on their stage and market focus. Our team provides hands-on support in developing financial projections, crafting investor presentations, and conducting due diligence preparation. We help businesses navigate term sheets, negotiate deal structures, and establish long-term investor relationships that drive sustained growth. By leveraging industry expertise, market insights, and a strong network, we position companies for successful fundraising and long-term scalability.