David Matusiewicz
Artificial Empathy in AI and Digital Business Models in Healthcare
Artificial empathy—the capacity of AI systems to recognize and respond to human emotion—is moving from concept to practice in care delivery. Done right, it strengthens communication, supports mental health, and lifts adherence and outcomes, while unlocking new, evidence-driven business models that scale support between visits.
DiGA applications are a global benchmark—but their success in Germany will depend on smart reform, commercial maturity, and the system’s ability to balance innovation with regulation.
Healthcare’s digital shift is no longer only about automation; it’s about relational intelligence at scale. By interpreting language, tone, and behavior, AI can flag distress, personalize interactions, and provide continuous reassurance between encounters—while human oversight keeps judgment central, as seen in trusted programs like Mayo Clinic’s approach to AI. Commercially, empathetic interfaces power subscription assistants, remote-monitoring SaaS, and behavior analytics that prevent costlier care episodes. To capture the upside, organizations must invest in human–AI collaboration, ethical development, aligned incentives, and a culture of trust that makes patients comfortable with supportive machines in the loop.
When Machines Learn to Care:
From Empathy to Outcomes
What you’ll learn
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How empathetic AI interprets emotion to tailor interactions and support patients between visits
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Why human oversight and trustworthy design keep AI complementary to clinical judgment
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What business models emerge—subscription assistants, remote monitoring, and behavioral analytics as SaaS
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Where strategy must evolve—training teams for human–AI collaboration and building a culture of transparency and trust
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Which policy and incentive shifts enable scale—reimbursement and regulation that reward empathetic, patient-centered care
David Matusiewicz is Professor of Medical Management at the FOM University of Applied Sciences and Dean of Health & Social Affairs. He heads the research institute ifgs and is co-founder of the CIBE Center for Innovation, Business Development & Entrepreneurship. As a business angel, he invests in technology-driven start-ups with his DXM Group (family office). He is also an advisor and member of the supervisory board of numerous digital companies. David is one of the best-known voices in digital health in Germany – as a keynote speaker, moderator, editor, columnist, and author.
About the Author
Prof. Dr. David Matusiewicz
