Interview
In conversation with
Friedrich Lämmel
Friedrich Laemmel is wiring healthcare’s data layer with Thryve, a unified API that captures 24/7 health signals from 500+ smartphones, wearables, and connected medical devices. Think seamless, de-identified, token-based access that lets digital health services, insurers, and providers individualize care without making patients juggle apps. The bet is structural: a pure B2B, per-user SaaS that’s market-agnostic to reimbursement, so useful services can scale across verticals and borders.
The single one thing blocking digital health from taking off is regulation.
Laemmel’s approach is to solve the technical pain point that every stakeholder shares: accessing trustworthy, continuous everyday health data at scale. By licensing an enabling service—not a consumer app—Thryve blends in invisibly, stays compliant on de-identified tokens, and lets customers own the last mile, from prevention and research to telemedicine and digital therapeutics. That positioning compounds: value travels across use cases while the model remains decoupled from country-specific reimbursement. Strategically, he urges leaders to move fast on AI and data roadmaps, design for patient data rights, and accept that adoption follows regulatory clarity; where frameworks exist, uptake accelerates. The horizon he sketches is digital-first care—automated triage, continuous sensor data, and individualized treatment—guided by governance that keeps equity, safety, and evidence front and center.
Lessons from Building the Data Rails:
Enable, Don’t Compete
What we cover
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How a unified API turns everyday health signals into scalable prevention, diagnosis, and digital therapeutics
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Why a pure B2B, per-user SaaS model stays resilient across national reimbursement regimes
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What de-identified, token-based access changes for compliance, trust, and speed to integration
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Where regulatory frameworks unlock mass adoption—and how leaders should build AI & data strategy now
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Which organizational capabilities matter: systems thinking, cross-sector digital experience, and a bias to execution over hype
Friedrich Lämmel is co-founder & CEO of Thryve – the leading API to capture and understand 24/7 health data from smartphones, wearables, and connected health trackers. Prior to Thryve, he built e-commerce solutions for multinational corporates from retail, fashion, telecommunications, and entertainment. As a studied economist with a focus on entrepreneurship and international business relations, he worked and lived in several countries in Europe and Latin America.
About
Friedrich Lämmel
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