Sven Jungmann
Winning Priority Status – How B2B SaaS Vendors Get Hospitals to Buy (Fast)
Hospitals don’t say “no”—they say “not yet.” Committees grow, budgets shift, and an 18-month sales cycle quietly becomes two years. This chapter starts where most vendor journeys stall: translating a “promising pilot” into priority status. Drawing on hard-won experience, Jungmann shows how to move from charming demos to measurable value—by aligning with the buyer collective, anchoring on staff retention and outcomes, and proving ROI with evidence that hospital leaders can trust.
Becoming a priority purchase means solving real problems—staff retention, measurable outcomes, and believable ROI—with evidence rather than promises.
Priority status is earned upstream of procurement. Jungmann maps the healthcare buyer collective—clinical users, IT owners, and commercial decision-makers—and shows why time savings that reduce burnout, outcomes that can be measured, and ROI that pays for itself are the only value propositions that consistently rise to the top. He argues for listening first, co-designing around specific pains, and backing claims with implementation research and conservative financial models. The result: fewer “nice” pilots, more signed contracts—faster.
When Proof Beats Promises:
How Vendors Earn Priority Status
What you’ll learn
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How to navigate the buyer collective—user, technical, and commercial stakeholders—so consensus forms early
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Why time savings tied to job satisfaction and retention matter more than generic efficiency claims
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How to frame outcomes hospitals can measure and connect them to economic value for providers
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Which ROI models resonate with CFOs—direct savings, opportunity gains, and risk mitigation backed by real-world data
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How evidence (university partnerships, implementation research, peer-review) turns a vendor into a trusted partner
Sven Jungmann is a medical doctor turned AI entrepreneur with degrees in Public Health (LSHTM), Public Policy (Oxford), and Entrepreneurship (Cambridge). In 2017, Handelsblatt listed him among Germany’s top 100 brightest minds, dubbing him the “Big Data Doctor.” He is the founder and CEO of aiomics, which develops compliant AI solutions to streamline healthcare documentation, communication, and data management – reducing administrative burden so providers can focus on patient care. Sven Jungmann also serves on the advisory boards of SpeedInvest and Wellster Healthtech, contributing to HealthTech investment and innovation strategies.
About the Author
Dr. Sven Jungmann
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