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Alyssa Fenoglio

The Human Algorithm – How People-First Transformation Fuels Adoption and Impact

Healthcare has poured billions into AI, platforms, and data—yet adoption lags, pilots stall, and trust remains fragile. The decisive advantage now is human: align culture, capabilities, strategy, and incentives to business value, and digital change finally compounds.

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The future of digital health won’t be defined by technology—it will be driven by the human algorithm: the mindsets, behaviors, and systems that determine whether innovation takes root.

For years, dazzling pilots failed to scale and app overload fueled burnout because people were treated as an afterthought, not the operating system. Expectations are now higher than ever—most clinicians are digital natives and many already use AI—while public trust remains low, forcing leaders to organize for outcomes, not rollouts. The shift Fenoglio maps is concrete: build cultural readiness and capability; align technology with strategy to remove friction and deepen engagement; design for customer behavior and measurable business impact; and treat trust as infrastructure, with privacy and transparency at the core.

When People Become the Platform:
Adoption Outpaces Tools

What you’ll learn

How culture and capability become the code that unlocks scale—training, operating models, and incentives that prepare organizations for AI
Why technology must follow strategy—using platforms to remove friction, personalize experiences, and advance competitive advantage
What experience-led design delivers when tied to outcomes—behavior change, measurable ROI, and customer-centric growth
Where trust is won—governance, privacy by design, and national exemplars that show “digital moves at the speed of trust”
Which leadership moves sustain transformation—align culture, tech intent, customer impact, and ethics as a single operating system

A bold, globally-minded executive with extensive experience across five industries and two continents, Alyssa Fenoglio drives transformation at the intersection of business strategy, digital innovation, and AI – translating complexity into clarity while delivering meaningful results. Her career spans iconic organizations and high-growth ventures including P&G, Medtronic, Sanofi, Abbott, and a digital health start-up, with her most recent role as VP, Global Head of Digital Commercial at Teva Pharmaceuticals. As an advisor to the World Federation of Advertisers and Klick’s AI Councils, and member of Chief’s executive women network, Alyssa challenges the status quo with purpose – shaping the future of healthcare and marketing through a unique blend of strategic vision and human-centered leadership.